That's right! An essential part of any pup's life, the collar is the one piece of "clothing" they constantly have on. It's a part of their identity, and more often than not says a lot about who they are as individual. When it comes to collars, we believe your dog's collar should be as rad as the adventures you take them on. With an active and highly outdoor based lifestyle, there simply wasn't a collar that fit the bill for our pup. So we began expanding the BackcountryPaw